HappyCow | Jun 2022 - July 2025 | Remote

HappyCow is a global platform helping users find vegan and vegetarian restaurants, stores, and businesses. The product ecosystem includes two public-facing Apps (iOS and Android), a responsive website, and an internal web application for managing listings, user content, and API integrations. The platform serves a diverse, international user base. Here I progressively advanced from Product Design Lead to Head of Product in a fast-paced, mission-driven tech company serving a global vegan community. I contributed to team stability and delivery continuity covering product leadership and project management functions during periods of organizational flux.

Product Strategy & Leadership

• Defined product vision and quarterly roadmaps aligned with business goals.

• Led product discovery processes and user research to validate ideas and prioritize initiatives.

• Collaborated directly with founders and C-level stakeholders to ensure strategic alignment.

Design Leadership

• Owned the full product design lifecycle, from UX research and wireframing to high-fidelity prototyping and design QA.

• Introduced scalable design systems and improved overall user experience across web and mobile platforms.

Project Management

• Acted as interim project manager, overseeing sprint planning, backlog grooming, and daily standups.

• Coordinated cross-functional teams (dev, design, content, support) to ensure timely delivery of features and bug fixes.
  Implemented new workflows and tools (e.g. Notion, Linear, Figma libraries) to improve collaboration and transparency.

• Led retrospectives and process audits to optimize team velocity and product quality.

Work for Impact | May 2023 - Apr 2025 | Remote

Work for Impact is a multi-platform freelance hiring solution designed to serve both organizations and independent professionals. The product ecosystem includes a public-facing marketing website to support acquisition and onboarding, a freelancer web app for managing profiles, contracts, proposals, and payments, a B2B web app for clients to post jobs, review talent, and manage projects, a desktop time-tracking application used by freelancers to log billable hours and submit work logs. Initially hired as UI/UX Designer, I quickly expanded my role to cover product leadership and project management responsibilities in response to internal gaps. Played a central role in aligning design, development, and business needs to support the company building an ethical freelance marketplaces.

User Experience & Product Design

• Led end-to-end design for web and mobile platforms, from user research and wireframing to final UI design and handoff.

• Conducted usability testing and client interviews to iterate on core platform features and improve user flows.

• Established a cohesive design system and ensured brand consistency across the product.

Product Leadership

• Collaborated with founders to define product vision, priorities, and OKRs.

• Created and maintained product roadmaps, ensuring alignment with technical feasibility and user needs.

• Facilitated cross-functional decision-making and scoped MVPs for new features and product lines.

Project Management

• Took ownership of project planning, sprint coordination, and backlog grooming in the absence of a dedicated PM.

• Acted as the primary liaison between developers, designers, and stakeholders to ensure delivery on time and within scope.

• Introduced workflow improvements and helped standardize internal documentation practices.

WARDA | Padova | Milan | Hybrid

Warda is a boutique product farm focused on building B2B digital tools for fashion brands. Its product suite includes a DAM and PIM system and a native iOS Visual Merchandiser app tailored for fashion retailers and distributors. Here I progressed from UI/UX Designer to Head of Product Design, gradually expanding responsibilities to include product management and project coordination. Worked closely with the CTO and development team to define new features, write detailed specs, manage scope, and prioritize work within an agile, sprint-based environment. Actively contributed to backlog grooming, sprint planning, and iterative releases, ensuring alignment between business goals, user needs, and technical feasibility.

Design Leadership

• Led UI/UX design across three interconnected products, balancing usability, scalability, and fashion-industry standards.

• Defined design principles and systems, ensuring consistency across mobile and web applications.

• Conducted stakeholder and user interviews to validate features and iterate on core workflows.

Project Management & Product Ownership

• Collaborated with founders to define product vision, priorities, and OKRs.

• Created and maintained product roadmaps, ensuring alignment with technical feasibility and user needs.

• Facilitated cross-functional decision-making and scoped MVPs for new features and product lines.

• Ran sprint planning, backlog grooming, and reviews.

• Created specs for new features and feature enhancements, working closely with the dev team.