Responsive Web Page Design

Transforming the pricing page into a clear, compelling experience that communicated the new offering and proved its impact through measurable conversion gains.

The client aimed to enhance the effectiveness of their pricing page in conveying the new offering. I meticulously handled every facet of the UI/UX and visual design to ensure optimal communication. Success was gauged through A/B testing, comparing subscription requests for the premium plan on the revamped page to those on the previous version.

UI/UX Design • Design System • Graphic Design • Rebranding

My Role: Project Manager and Design Lead

Partner Offering Redesign

As the company evolved its partner offering, the existing page no longer reflected the value or scope of the new proposition.

I led a full redesign that aligned the page’s structure, messaging, and visuals with the updated strategy.

The new design highlighted the benefits more clearly, guided users through the offering with intuitive UI, and reinforced trust through a polished visual language, turning the page into a strong support for both communication and conversion.

Custom Iconography

To give the partner offering page a distinctive yet cohesive look, I designed a set of dedicated icons. Starting from the Material Design icon library as a foundation, I customized and refined them to match the brand’s visual language. This ensured consistency across the interface while adding a layer of uniqueness that supported the new offering and enhanced overall readability.

Custom Illustrations

To bring the new offering to life, I created a set of custom illustrations tailored specifically for the partner page. Designed to balance professionalism with approachability, they added visual storytelling elements that clarified complex concepts and made the content more engaging. Unlike generic stock visuals, these illustrations reinforced the brand’s unique identity and gave the page a distinctive, memorable look.

Project Management

Alongside design work, I also supported the team on the project management side helping ensure smooth coordination, clear priorities, and timely delivery.

My contributions included:

Structuring tasks to keep the project on track
Facilitating communication between stakeholders and the design/development teams
Identifying blockers early and suggesting solutions

Results & Learnings

The redesign not only supported the client’s new offering but also demonstrated measurable impact and provided valuable takeaways for future projects.

Increased clarity and stronger alignment between messaging and design
Improved engagement and conversion rates on the redesigned page
Positive feedback from stakeholders and users on the refreshed visual direction